T-Mobile advert

http://www.youtube.com/watch?v=VQ3d3KigPQM

Media Forms:
What conventions of advertising are evident in this text?

The advert uses confusion in this advert, by doing this they create questions in the viewer’s mind and also make the viewer want to see the entire advert so they know what it is advertising. Also when they find out what it is about they are not likely to forget the advert and may even tell friends and family about it which makes it very effective.

Also they use popular songs of many different genres, they do this in order to attract different audiences and show that their product is good for everyone and not just for some and that the business considers all of its customers as equal. They also use lots of songs to keep the audience interested and to stop them from getting bored and also makes it more unpredictable for the viewer.

Representation:
How is technology represented in this advertisement?

Technology is shown as a means of connecting and sharing with your friends, colleagues and family. In the advert it is used to record and share the memories of those who were in the train station at the time of music and dancing. It is also shown as a necessity as everyone in the advertisement is shown to have some kind of technology that they use with the T-Mobile network.

Institution:
What is communicated about the T-Mobile brand and the experience it offers?

In the advert the songs and dancing is very quick and constantly changing, this could connote that the T-Mobile brand is quick reliable and forever improving and reacts quickly to changes in an effective way.

Another thing is that is fun and engages with its consumers in a fun, modern and exciting and involves everyone, which makes it stand out from its competitors.

Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

T-Mobile is trying to target 15-40 year olds of both genders as this age group is more into technology and they also use socio networking and sharing photos and videos more, which is being done in this advert and what T-Mobile is all about as their slogan is “life is for sharing”.

The advert is not targeted at any particular ethnicity as all ethnicities are shown in the advert, T-Mobile may have done this to show they are not biased and treat everyone equally. They target all different kinds of people as they play music of several different genres which attracts many different groups of people.