kidulthood trailer anaylsis

1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

The trailer uses a variety of techniques to try and persuade its viewers to see the film. These include it having a lot of small clips played with quick cuts and fast music; this keeps the viewer’s attention and makes them want to see more and hopes to get their attention by making them want to see the solutions of the disequilibrium’s shown in the trailer.

They also use actors that are of a similar age to the target audience and shoot in an urban area, which the viewer can relate to which make the viewer want to watch it as they feel as if the situation in the film is similar to something happening in their own lives and that the film may give them some guidance on what to do.

                                                                            

2. Media Representation:
How is gender represented in this trailer?

In this trailer males are mainly shown as the protagonists and other important characters are mostly males. The males are represented in a negative way; they are shown to be extremely violent as there are many clips showing males fighting in both public places and inside someone’s house. They are also shown to use weapons a lot as there are a few clips involving guns and knives; which future shows them in a negative light.

Males are also shown to be parts of gangs as there seems to be to 2 main groups in the trailer that are constantly involved in conflict. Also one of them gets offered a chance to work for his uncle and is later shown cutting someone’s face with a knife; this further emphasises there links to crime and gangs.

Women are shown to be weak and inferior to males in the trailer, this is conveyed every time a women is shown for example’ there is a clip of a blonde girl getting punched in the face, there is a clip where there is a close up of a girls face as she walks and you can see her crying.

3. Media Audiences:
What target audience would be attracted to this film?

The main target audience for this film is teenagers, primarily boys between the ages for 15 and 20 in the c2de socio economic group. The E category is mainly students and people that have left school and are looking for work. The c2 and d is the lower earners and people on benefits. The two main things that attract the audience and genre shown in the trailer.

The way in which the characters in the trailer attract the target audience is there are the same age and belong to the same socio economic group and there can relate to the characters in the film and the things they are doing.

The genre attracts the audience as it comes under the genre of gangster. The gangster genre tends to be to be popular amongst the age of the target audience and socio economic group. Also the ways in which the characters are dressed attract the audience. The target audience may consider their outfits are “gangster” and may dress in a similar and therefore may be able to relate to the characters more.

4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?

The characteristics of low budget films seen in this trailer include no famous or well known actors and it is not made by well-known institutions. It is made by SNHY media and revolver entertainment which are known for showing the problems in the modern world. This is common as low budget films cannot afford well known actors and therefore tend to use up-and-coming actors like Adam Deacon , like in the kidulthood trailer.