Lynx dry advert

Codes and Conventions: Media Form

How does the text follow the codes and convention of an advert?

It follows the codes and conventions of an advert as it has several shots that show the product and it shows the company’s logo at end, and also says the products name and what it does. Also it exaggerates the effectiveness of the product in a way in which the male target audience would want the product to work for them.

The advert also uses quick cuts and quick music; this keeps the viewers attention and also makes them want to watch the entire advert to see what happens to the protagonist and see where he ends up; and also to see what is being advertised.

Representation

How are people and places represented in this advert?

The advert uses alternative ideology when showing both genders. They do this by showing men to be weak, powerless, victims that are also shown to be inferior to women. The women in the advert are shown to be superior to men in this advert as they are shown dragging the male in the through the city. There is also voyeurism uses in this advert as the male target audience will find the female “mermaids” attractive and sexy.

The advert is shot in an urban area that looks like a city, this is because the main target audience live in cities and therefore they can relate with what’s happening in the advert and the location shown in the advert and may also be able to imagine what happens in the advert happening to them.

Audience

What techniques does the advert use to appeal to its target audience?

The advert uses attractive women in the advert to appeal to its male target audience. They make it seem as if they use their product will make them seem irresistible to sexy women just like the male shown in the advert; this is the desired effect of the product by the target audience and therefore is very effective as the advert shows the product to be successful, which makes the audience want to use it and therefore buy it.

They also use a protagonist that is somewhat similar to the target audience. In this advert the protagonist is a young white male. Also the way he is dressed makes him seem like he does not get a lot of girls and in the advert it is the complete opposite; this makes people that are similar to him may want to buy the product as they hope it will achieve the same results with them.

Institution

What does this text tell us about the media institutions involved?

The institution that makes lynx and therefore advertises lynx is Uni Lever; they are a modern company and therefore support alternative ideology, this is shown in the advert from the alternative ideology that is shown in the advert. This involves the sense that the females in the advert are superior to the males, this is uncommon in advertising that usually follows dominant ideology were the males are normally shown as dominant. They may use alternative ideology as in the modern world women are shown as equal and therefore makes it unfair to make the seem as inferior all the time in advertising as it is no longer realistic.

T-Mobile advert

http://www.youtube.com/watch?v=VQ3d3KigPQM

Media Forms:
What conventions of advertising are evident in this text?

The advert uses confusion in this advert, by doing this they create questions in the viewer’s mind and also make the viewer want to see the entire advert so they know what it is advertising. Also when they find out what it is about they are not likely to forget the advert and may even tell friends and family about it which makes it very effective.

Also they use popular songs of many different genres, they do this in order to attract different audiences and show that their product is good for everyone and not just for some and that the business considers all of its customers as equal. They also use lots of songs to keep the audience interested and to stop them from getting bored and also makes it more unpredictable for the viewer.

Representation:
How is technology represented in this advertisement?

Technology is shown as a means of connecting and sharing with your friends, colleagues and family. In the advert it is used to record and share the memories of those who were in the train station at the time of music and dancing. It is also shown as a necessity as everyone in the advertisement is shown to have some kind of technology that they use with the T-Mobile network.

Institution:
What is communicated about the T-Mobile brand and the experience it offers?

In the advert the songs and dancing is very quick and constantly changing, this could connote that the T-Mobile brand is quick reliable and forever improving and reacts quickly to changes in an effective way.

Another thing is that is fun and engages with its consumers in a fun, modern and exciting and involves everyone, which makes it stand out from its competitors.

Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

T-Mobile is trying to target 15-40 year olds of both genders as this age group is more into technology and they also use socio networking and sharing photos and videos more, which is being done in this advert and what T-Mobile is all about as their slogan is “life is for sharing”.

The advert is not targeted at any particular ethnicity as all ethnicities are shown in the advert, T-Mobile may have done this to show they are not biased and treat everyone equally. They target all different kinds of people as they play music of several different genres which attracts many different groups of people.

Hyundai advert textual analysis

Media forms- what advertising techniques are being used?

The advert uses humour to keep the audience attention. They do this by using a small child as the protagonist, which drives the product which is normally used by someone much older. The protagonist drives around and picks up a female friend of a similar age and they go to beach. This humour is effective also as it shows that the car is easy to drive as it can even be driven by a small child.

The advert also uses happiness; throughout the advert the characters are shown to be happy, which makes the viewer think that with the product they and their friends and family can happy and have good times just like in the advert. This idea of happiness is emphasised by the quick cuts that keep the audience’s attention and makes them focus on what they want them to.

Representation- how is gender represented in this advert?

The advert follows dominant ideology when it comes to the representation of genders. Males are represented as dominant as the protagonist is a white male; also he is the one that is driving the car and surfing. Males are also shown to be richer as he is shown coming out of a large into the shiny new car, whereas the female is shown walking on the side of the road with nothing but a backpack.

However the females are shown as inferior as she is shown hitchhiking and therefore is reliant on the male to pick her up and take her to the beach, this makes her seem weak as well as poor as she cannot afford any form of travel and therefore has to walk. She is also shown as less skilful as she does not know how to drive.

Institution- what is being communicated about the Hyundai brand and the experiences it offers?

The Hyundai in this advert is shown to bring happiness as all the people in the advert are shown to be happy.

Also it is shown to be versatile and work well in all environments, this is shown as it is driven in an urban area (a city), off road on a bumpy grass terrain and also on the beach, which shown the Hyundai offers a range of experiences in different types of places. Also it takes you out your usual environment at home and takes you to lots of new and exciting places, where you meet new people and do new things. 

Audience- what is the target audience and how does the advert attempt to persuade this audience to buy the product?

The advert appeals to people over the age of 25 that have families as the children in this advert seem to be gaining a lot of pleasure and happiness in the car, which all families would like therefore, would want to buy the car in order to make their children experience the same fun and pleasure. Also the other families in the advert that don’t have the cars and that are walking seem to be very unhappy and tired and the audience may feel like they have been in that situation before and if they buy the car they will be happier.

The secondary audience is young people aged 20+ that are looking for new experiences. This is because the car is showing going to many places that wouldn’t usually go with normal car and therefore people that enjoy exploring and experiencing new things may be interested in the car. 

kidulthood trailer anaylsis

1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

The trailer uses a variety of techniques to try and persuade its viewers to see the film. These include it having a lot of small clips played with quick cuts and fast music; this keeps the viewer’s attention and makes them want to see more and hopes to get their attention by making them want to see the solutions of the disequilibrium’s shown in the trailer.

They also use actors that are of a similar age to the target audience and shoot in an urban area, which the viewer can relate to which make the viewer want to watch it as they feel as if the situation in the film is similar to something happening in their own lives and that the film may give them some guidance on what to do.

                                                                            

2. Media Representation:
How is gender represented in this trailer?

In this trailer males are mainly shown as the protagonists and other important characters are mostly males. The males are represented in a negative way; they are shown to be extremely violent as there are many clips showing males fighting in both public places and inside someone’s house. They are also shown to use weapons a lot as there are a few clips involving guns and knives; which future shows them in a negative light.

Males are also shown to be parts of gangs as there seems to be to 2 main groups in the trailer that are constantly involved in conflict. Also one of them gets offered a chance to work for his uncle and is later shown cutting someone’s face with a knife; this further emphasises there links to crime and gangs.

Women are shown to be weak and inferior to males in the trailer, this is conveyed every time a women is shown for example’ there is a clip of a blonde girl getting punched in the face, there is a clip where there is a close up of a girls face as she walks and you can see her crying.

3. Media Audiences:
What target audience would be attracted to this film?

The main target audience for this film is teenagers, primarily boys between the ages for 15 and 20 in the c2de socio economic group. The E category is mainly students and people that have left school and are looking for work. The c2 and d is the lower earners and people on benefits. The two main things that attract the audience and genre shown in the trailer.

The way in which the characters in the trailer attract the target audience is there are the same age and belong to the same socio economic group and there can relate to the characters in the film and the things they are doing.

The genre attracts the audience as it comes under the genre of gangster. The gangster genre tends to be to be popular amongst the age of the target audience and socio economic group. Also the ways in which the characters are dressed attract the audience. The target audience may consider their outfits are “gangster” and may dress in a similar and therefore may be able to relate to the characters more.

4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?

The characteristics of low budget films seen in this trailer include no famous or well known actors and it is not made by well-known institutions. It is made by SNHY media and revolver entertainment which are known for showing the problems in the modern world. This is common as low budget films cannot afford well known actors and therefore tend to use up-and-coming actors like Adam Deacon , like in the kidulthood trailer.

Exam Question 5 intro

The area I have studied is children’s programming; the three products I have chosen are: SpongeBob SquarePants, Ben 10 and Hannah Montana. All of these products operate on the three platforms that are: print, broadcast and e-media. In this essay I will be exploring how the audience of my case study products participate and contribute in the media products making.