Media mock 14/1/11- the Sun advert

14/1/11 Media Mock

1.      How does the advert use codes and conventions to appeal to its target audience?

The advert uses a voice over which explains everything that is being shown on the newspaper in a humorous way; this appeals to the young target audience as they can understand the features of the paper and also be entertained by the way in which they are being informed.  For example it says “7 built in games with pen touch interface” which informs the audience there is games in the paper, and also mocks technology in a way which is intended to amuse the audience.

The product is shown throughout the whole advert and it is the only thing shown in the advert, which forces the audience to focus on the newspaper throughout. This allows the audience to fully understand what is being shown.

2.      How is new technology represented in the advertisement?

Technology is shown in a negative way in the advert; this is done by showing how a newspaper is better than technology. For example, towards the end of the advert it says “with the promise that you will never lose connection again”. This is mocking technology, by saying how it is unreliable and ineffective and at the same it says how the newspaper is superior as it does not have these problems.

Another example of this is, when mentioning celebrity news the voiceover says “not having to wait for it to download”, this again highlights a flaw in technology, as it can be slow and in that sense not as good as the newspaper as you do not have to wait for the writing on the newspaper to appear.

3.      What does the advertisement tell you about the values and ideologies of the sun newspaper?

The advertisement tells us that the sun newspaper is willing to make something look bad in order to make its product look good, in this case it is technology as it mocks the flaws of technology several times in the advert.

It also shows what different things the newspaper represents. For example it glamorises celebrities and sports.

4.      How does the advertisement appeal to its target audience?

The advert appeals to its C2DE target audience in several different ways one of which is, it has a voice over which explains the features of the advert in a funny way. This is good as the people who buy the newspaper buy it for entertainerment.

Another way it appeals to it target audience is, the stories on the paper shown in the advert appeal to the target audience. For example in the celebrity section, Rihanna and Robbie Williams are shown; this is effective as the target audience for these celebs are also the target audience for the newspaper. So when they see the celebs in the advert they want to know why they are in the advert and therefore, they will buy it. This also targets people that are interested in celebrity gossip and news.

The advert also shows the different sections of the newspaper in the advert. This is effective as the target audience have interest in those different areas. For example it shows as section on sports which has a large image of two popular footballers that are part of a popular football team called Manchester United; by doing this not only do they attract sports fan by more specifically Manchester united football fans.

Another way it appeals to the C2DE audience is when it mentions that there is a fixed price of 20p and that there is no hidden cost or contracts. This attracts the audience as they may not be able to afford a higher price and may not want a contract that cost a lot more.