Gulliver's travels is part of an Orange mobiles advertisement played in the cinema just before a movie is played were the main message is asking people to turn there mobiles off. This is effective as it is advertising directly to people who go to cinemas and might therefore make them want to see the movie. Also people who have seen other movies that featured in an orange advert in the past and like it maybe encouraged to go see this one.
Buses
Gulliver's travels is also advertised on the sides off buses. This is effective as millions on people travel via buses everyday and is therefore seen by a large amount of people. Another advantage of this is that buses are more commonly used by younger people; which the movie is targeted at.
Social networking sites
They created group on social networking sites that give information on the movie. it may include information that attract the target audience such as main actors, directors and even film clips.This is effective as it is free to do and is viewed by its targeted as the target audience of young people more commonly use social networking sites.
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