3 posters analysis

Shrek 3

This movie is targeted at a young audience of both males and females between the ages of 1-10. The social economic group is E as the target audience isn’t old enough to work and therefor doesn’t not earn money. This movie doesn’t target any particular ethnicity. The poster attracts the target audience by the use of bright colours and animated characters and well known character from Shrek 1 and 2.

Day of the Dead

The genre of this movie is horror. The movie is targeted at adults between the ages of 18-30.it is target at the c2de socio-economic group. The poster uses dark colours on the character on the poster to make character seem scary, and the use of blood on the background and masthead connotes that it contains a lot of violence and killing; the blood also connotes that it is a horror movie which attracts people who enjoy horror movies.

Wall Street

This movie is targeted at succeeders (young and rubican psychographic). It is targeted at the ABC1 socio economic group. It is targeted at people between the ages of 30-65. It is mainly targeted at males as the protagonists are males. It is targeted at white males as they are the people who are at the same status as the main characters in the movie and may be successful just like the main characters in the movie. The masthead is in a serif font which makes the movie seem more serious and this may attract the target audience. The character on the right of the poster only has light on the left side of his body and the other side does not have light on it, this connotes that he has something to hide or is not who he seems.